Tuesday, 24 September 2013

bmi to drop the 'regional'

Interesting that bmi regional are dropping the 'regional' from their name. I personally doubt it will help with awareness of the brand. One of the biggest problems faced by bmi when it was operating was that while in the UK everyone knew it was British Midland International, abroad people didn't know what it stood for. Re-branding back to British Midland would be a better bet I think, because then at least people know where you fly! How this fits in with bmi's expansion in Europe however remains to be seen.


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